How to really refresh your listing in Middlesex County, NJ? A new MLS ID will reset the days on market but will that really help if current online buyers are not looking at your listing anymore?

So how do you effectively "refresh" your listing so current buyers and other Realtors give it another chance? 

5 easy ways you can do that - and make buyers actually click on that listing again because after all this is where it all starts and this is what needs to happen:  a potential buyer needs first to click on your listing (Zillow, Realtor.com, etc..) if you ever want your listing to end up in their  top 5 list of homes to see this week-end. This is that crazy simple!!!!

Easy Way #2 - Photoshop a blue sky replacement

This is a truly easy one- Remember, online buyers are looking at times at a 1 inch square (or barely bigger) thumbnail before deciding which listings to click-on.  Those small picture are the money shots and will dictate to a great extent the number of views on those listings.

All other things being equal, a brighter and more colorful thumbnail or money shot picture will  bring a higher click trough rate on your listing.

Now think about it- because the first picture  in your listing is an exterior front then a lot  of the real estate in the picture is occupied by the sky- Now, if your photo shoot was on a gloomy/grey day then guess what?  then a lot of the picture is going to be gloomy/grey. And this is not going to help your click through rate, on the contrary.

So how do you change a gloomy/grey money shot into a vibrant and colorful one? You perform a sky replacement in Photoshop. 

Example below of the same pictures- one out of the camera and the next with a sky replacement. Imagine those pictures being much smaller like thumbnail for listing pictures and ask yourself..which one would most people be more likely to click on. 

If you are looking for a Real Estate photographer who is not afraid to use Photoshop then look no further.  Contact me for your next listing pictures.