...Attention Listing Agents: Are you looking for better ways to "Refresh" your listing? Get in touch now...
Hey Listing Agents,
this is 2020!!!
Do the math and see how much money you could easily SAVE!!!! While elevating your BRAND to help you WIN more LISTINGS!!!
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Serving Middlesex County, Somerset, Union, Mercer, Upper Monmouth
The color of the day was white, white, white...no really, almost all white at this photo shoot in North Brunswick.
Looking for a low cost / high quality Real Estate Photographer with 15 years experience in Middlesex County, NJ? Contact me for your next listing and let's elevate your brand!!! #WinMoreListings
How to really refresh your listing in Middlesex County, NJ? A new MLS ID will reset the days on market but will that really help if current online buyers are not looking at your listing anymore?
So how do you effectively "refresh" your listing so current buyers and other Realtors give it another chance?
5 easy ways you can do that - and make buyers actually click on that listing again because after all this is where it all starts and this is what needs to happen: a potential buyer needs first to click on your listing (Zillow, Realtor.com, etc..) if you ever want your listing to end up in their top 5 list of homes to see this week-end. This is that crazy simple!!!!
Easy Way #2 - Photoshop a blue sky replacement
This is a truly easy one- Remember, online buyers are looking at times at a 1 inch square (or barely bigger) thumbnail before deciding which listings to click-on. Those small picture are the money shots and will dictate to a great extent the number of views on those listings.
All other things being equal, a brighter and more colorful thumbnail or money shot picture will bring a higher click trough rate on your listing.
Now think about it- because the first picture in your listing is an exterior front then a lot of the real estate in the picture is occupied by the sky- Now, if your photo shoot was on a gloomy/grey day then guess what? then a lot of the picture is going to be gloomy/grey. And this is not going to help your click through rate, on the contrary.
So how do you change a gloomy/grey money shot into a vibrant and colorful one? You perform a sky replacement in Photoshop.
Example below of the same pictures- one out of the camera and the next with a sky replacement. Imagine those pictures being much smaller like thumbnail for listing pictures and ask yourself..which one would most people be more likely to click on.
If you are looking for a Real Estate photographer who is not afraid to use Photoshop then look no further. Contact me for your next listing pictures.
I had a photo-shoot last week in Bradley Beach so of course I took my bathing suit with me but changed my mind when I saw the sign... :)
How to really refresh your listing in Middlesex County, NJ? A new MLS ID will reset the days on market but will that really help if current online buyers are not looking at this listing anymore?
So how do you effectively "refresh" your listing so current buyers and other Realtors give it another chance?
5 easy ways you can do that - and make buyers actually click on that listing again because after all this is when it all starts and this is what needs to happen: a potential buyer needs first to click on your listing (Zillow, Realtor.com, etc..) if you ever want your listing to end up in their top 5 list of homes to see this week-end. This is that crazy simple!!!!
Easy Way #1 - create a virtual day to dusk and use it as the Money shot.
A virtual day to dusk is a virtual dusk rendering of the front exterior of the home. It is typically an add-on to a real estate photo shoot and can be created for a very low price.
If you place it as your first picture in your MLS upload, it will stay the first picture in all syndicated real estate website and will become your new Money shot (that is the picture that online buyers see when they retrieve all the homes fitting their criteria). And this is the decisive pictures that motivate them to click on the listing or click on the next one...
Change your money shot with an enticing picture (like a virtual dusk) and see your click through rate and interest in your listing increase again!!!!!
See example below of a virtual dusk-
As a local listing agent in New Jersey, you know that the kitchen is one of the most important room to showcase ✔️. See Part 1
To get the kitchen ready for pro photography:
1- De-clutter and remove EVERYTHING from the counter tops, from above the fridge, etc...YES, it means remove EVERYTHING, yes even the toaster and knife block, the sponge and the soap...EVERYTHING must disappear. Yes it includes the magnets on the fridge!!! Especially the magnets on the Fridge :). Is there something left on top of the counters? make it disappear.
2- Clean thoroughly the kitchen
3- Clean some more... you would be surprised what a pro camera can capture.
4- Then the last step and an important step is actually to add staging props. Now you really have a kitchen that sells!!!
Remember, it is very simple: a clean, staged kitchen is a kitchen that sells!!!
And now you are ready for the pictures...The following 3 pictures show examples of kitchen that sells!!!
Pro tip: don't put all those stuff inside the oven as most of the time the camera is able to pick up shapes inside the oven. Put those stuff inside cabinets.
Looking at those pictures, can you see the one where the home seller hide stuff inside the oven? (the third one)
1- The first one is completely empty and clean - Great!!
2- The second one is empty, clean and staged - Better!!
3- The third one empty, clean and staged but with stuff in the oven - don't make that mistake...:)
Looking for home staging in Edison / Metuchen and Middlesex County, NJ area? Look no further: https://www.stellarstagings.com/
Want to know more about my real estate photography services in Middlesex County, NJ? Reviews, Pricing and Services: https://www.betterrealestatephotos.com/
As a listing agent, you know that the kitchen is one of the most important room to showcase ✔️.
And it is fairly easy to prepare for the pictures...Basically, ask your client to remove every pieces on the counter-tops (when we work together I email you a check list to provide your client all the information they need to be ready for the photo shoot)?.
It is then important to take at least 2-4 shots of the kitchen with various angles and at the right camera high. Too often I see shoots being taken too low or too high from the ground and it makes the kitchen look "funny"...
In post processing it is also very important to spend more time as to make those specific kitchen photos look as enticing as possible (that will include pushing the "Whites" in Photoshop, removing any color cast to create a "cleaner" look & feel,etc...).
Pictures are from last Saturday photo-shoot (Real estate photography in Fords)
Want to know more? Reviews, Pricing and Services: https://www.betterrealestatephotos.com/
By far one of the most important affecting variable especially for the exterior pictures is the WEATHER.
And this is true with other photography types as well such as landscape, wild life, etc...actually some photographers only go out to shoot only during their preferred weather conditions. etc...
In general, a nice sunny day will bring up colors, depth with shadows and vibrancy. A cloudy day will kill colors and make a home really look that less appealing. Also think about the sky in an exterior picture of a home that can take 25% or more of the photo. A blue sky will almost always be much more pleasing than a white cloudy sky...
Rain is another challenge. While it is ok in some instances to shoot interior pictures if it is raining outside, the exterior pictures, not that much- A little rain may be workable but not a torrential rain.
So in general, a nice sunny day is preferable to create enticing real estate pictures.
Real estate photography is a challenging type of photography so there are exceptions (of course...:). Like what?
1- Well, sometimes I may want to go for a slightly different feel and look and different weather condition can help bringing up different emotions. But that's rare.
2- Another more common reason has to do with the orientation of the home I am shooting like North/South facing and the time of the shoot. When shooting against the sun then a cloudy day might be preferable...
3- It also depends what the pictures are primarily meant for- For example if creating a day to dusk picture that will be the money shot of the listing then a cloudy day will be preferable to create a virtual dusk in Photoshop.
Another big challenge in real estate photography (and this one brings a lot more challenges) is that most of the time the real estate agent does not have the luxury of time. Meaning once a listing contract is signed and entered in the local MLS (Multiple Listing system) then the agent has just a few hours to upload the pictures (24-72 hours).
So being in such tight timeline, it means that the photo-shoot might need to be scheduled on a specific day no matter what the weather is on that day...and this can bring a lot of interesting challenges...Dealing with those challenges is what makes real estate photography both exciting and rewarding...at least for me...:)
So to sum-up, like with other types of photography, weather conditions will have a direct effect on the quality and the overall look & feel of the exterior pictures.
Below are 2 examples-
The sun is illuminating the front of this house in such a gracious and beautiful way. Colors are just so vibrant and full of life...shadows are bringing depth, The sky is gorgeous...
Second example: I had to dig out a home I had to shoot unfortunately in a not that optimum weather day. Sure I improved it with Lightroom and Photoshop but despite the data improvement, is it still not as exciting as if the sun would have been present that day. Colors are very monotone, no shadows and no play of light...
Metuchen Real Estate Photography -
Looking for a local Real Estate Photographer, low price, high quality and more added value? >> ? https://www.betterrealestatephotos.com/ ?
Example property website created for this Metuchen home for sale:
Next Photography Class to grow your brand, business and win more listings.
Wednesday 11/20. 11:00 – 12:00 am. Metuchen Office✔️
If you have not look yet the latest issue of Keller Williams Luxury magazine, take few minutes and do it now:
You should be able to identify the 3 types of photography used by those top listing agents.
We will review those in our discussion on Wednesday and see how you can replicate in your local area.
See you Wednesday at 11:00 am
Cell: 917-692-0924 Email: email@example.com
Real Estate Photographer | Virtual Stager | FAA Drone Pilot # 4208865 |Property Website Designer | Photoshop Ninja
15 years experience... https://www.betterrealestatephotos.com